Günther Aigner
The future of alpine skiing
I have been conducting basic research in ski tourism since 2014 – from practice and for practice. In doing so, I would like to act as a link between the academic-scientific thinking space and the alpine tourism practitioners.
Based on these interdisciplinary findings, ZUKUNFT SKISPORT advises players in alpine tourism – such as destinations and ski resorts as well as manufacturers of hardware (e.g. entrepreneurs in ropeway construction) and software (e.g. access systems) – and develops marketing strategies for the challenges of the future.
Your
Günther Aigner
Topics / Research areas
The interdisciplinary research of ZUKUNFT SKISPORT provides valuable basic knowledge in three main topics as a link between the academic-scientific thinking space and the alpine tourism „players“.
Affordability Luxury Sports
Climate change Snow
Image crisis Environmental sustainability
Services
Since 2014, I have been conducting basic research in ski tourism – from practice and for practice. In doing so, I would like to act as a link between the academic-scientific thinking space and the alpine tourism practitioners. My services are fed by the interdisciplinary knowledge gained.
Consulting & Marketing
Lectures Speaker Expert
Guest lecturer at universities
Testimonials
What customers say about me
Presentation
Günther Aigner
I graduated from the universities of Innsbruck and New Orleans with a degree in business education and sports science. Afterwards, I was able to gain practical experience in the marketing department of „Kitzbühel Tourism“ for seven years. In 2021, I returned to the University of Innsbruck, where I am closing the circle to academic research with the doctoral program „Management“.
I have been running ZUKUNFT SKISPORT since 2014. My research and consulting takes a holistic and interdisciplinary approach that incorporates numerous scientific disciplines – including business administration, economics, sociology, ecology, meteorology, climatology, demography and sports science.
ZUKUNFT SKISPORT has a positive attitude towards skiing, but is not a lobbying organization.
I love skiing and snow. For me it is a combination of passion, hobby and profession. Both the passion for skiing and the passion for snow have existed since my earliest childhood. For me, experiencing snow and moving in it is something magical. I believe in a positive future of skiing and in its timeless fascination!